Vaisala brings the fight against climate change to the center of its new brand and purpose: “We need to take a stronger stance” Published: Feb 29, 2024 Press Releases Vaisala Press release February 29, 2024 Vaisala brings the fight against climate change to the center of its new brand and purpose: “We need to take a stronger stance” With its new purpose, Taking every measure for the planet, Vaisala aims to take a more active role in enabling impactful climate action through reliable measurement instruments and intelligence. Vaisala, a leading measurement company enabling climate action, has today revealed its new brand identity and purpose – Taking every measure for the planet. The brand is renewed for the first time in over 15 years. For close to 90 years, Vaisala has played an important part in understanding the state of the climate, improving the energy efficiency of multiple industries, and supporting the green energy transition with high-quality measurement devices and data. However, the alarming state of the planet calls for an even stronger stance and an active role in enabling climate action. “The renewed brand reinforces Vaisala’s positive impact for its customers and the planet. Our reliable measurement instruments and intelligence enable industries and nations around the world to make informed decisions when it comes to understanding, mitigating, and adapting to climate change,” says Kai Öistämö, President and CEO. The new brand identity builds upon the strengths of Vaisala’s present and the opportunities of the future. “The new brand now more clearly emphasizes what our employees feel is the most meaningful part of working at Vaisala: our commitment to sustainability. Our customers will still recognize the reliable partner dedicated to excellence, quality, and technology leadership – but with an elevated and more dynamic profile,” comments Nina Eklund, Director, Communications and Brand. The new brand will be rolled out globally as of February 29. ### More information for the media: You can dive deeper into the renewed brand through the new brand video. Download Vaisala logo here, additional images below. Nina Eklund, Director, Communications and Brand, Vaisala Tel. +358 40 669 1999 [email protected] About Vaisala Vaisala is a global leader in measurement instruments and intelligence for climate action. We equip our customers with devices and data to improve resource efficiency, drive energy transition, and care for the safety and well-being of people and societies worldwide. With almost 90 years of innovation and expertise, we employ a team of over 2,300 experts committed to taking every measure for the planet. Vaisala series A shares are listed on the Nasdaq Helsinki stock exchange. Attachments brand_EMC-laboratory-testing-FMP100-sensor brand_Instrument-factory- working-at-production-cell brand_people-meeting-and planning-at-RnD-table Kai_Öistämö Nina_Eklund Taking every measure for the planet
